诺孚厨堡集成灶转变思路,促销活动不走寻常路 [上一篇] [下一篇]

[ 2013-11-22 11:00:04 | 作者:开放式厨房 | 出处:原创 | 天气:晴 ] 字体:

诺孚厨堡集成灶转变思路,促销活动不走寻常路
如今,集成灶已经被广大消费者接受,各大集成灶企业纷纷通过名目繁多的优惠促销活动吸引消费者关注。一向以创新、突破见长的诺孚厨堡集成灶正转变思路,让促销活动不走寻常路。
近日,诺孚厨堡集成灶就在官方微博上组织了“一诺千金孝 感恩父母行”为父母尽孝心的活动。活动从中国人的“孝”文化入手,通过微博用户的尽孝心行为,向社会提倡孝顺父母的风气,让活动更具“人情味”。
按此在新窗口打开图片

(诺孚厨堡集成灶为父母尽孝心活动,促销不走寻常路)
诺孚厨堡集成灶此次活动将持续至12月31日,活动期间凡关注新浪微博诺孚neuvo,在新浪微博发文+拍照 @诺孚neuvo和@3位好友,凭此微博截图私信天猫客服就送100元购诺孚厨堡集成灶的孝心基金,可累计享受优惠,最高累计可享受2800元超值折扣。
活动详情以天猫旗舰店公布的活动内容和时间为准,请致电诺孚厨堡全国热线:400-700-5699;也可以登录诺孚厨堡官方网站、诺孚天猫旗舰店和诺孚官方微博。
当前,每逢节假日集成灶企业都会扎堆搞促销活动,春节、劳动节、端午节、中秋节、国庆节、圣诞节、元旦节、315等等,凡是有节日必有促销。除此之外,一些企业自身重点事件的促销也层出不穷。平均下来,每个品牌每年都要进行至少3-5次的促销活动。
促销时间扎堆,集成灶企业的促销内容也基本相似,无不是折扣优惠、进店有礼之类。消费者对这种千篇一律的促销形式早已习惯,简单的价格优惠已经无法吸引消费者的注意,只会让了无新意的促销沦为“价格战”的代名词。
在这样的背景下,诺孚厨堡集成灶的有不收费的福利直播平台吗领导也意识到在当前的市场环境下,促销活动不能只以价格、销量为单一考量,而是需要更多的提升品牌形象,提升服务质量,对企业长期的发展更为有利,进而提升诺孚厨堡集成灶的整体实力。
早在今年7月,诺孚厨堡集成灶就推出了“咨询就送厨房设计”的活动,购买诺孚厨堡集成灶就可以享受价值1000元厨房高清效果图和施工图各一张。而近日推出的“一诺千金孝 感恩父母行”为父母尽孝心的活动,给活动赋予了更多的文化内涵和社会意义,拉近了消费者与父母之间的联系。
诺孚厨堡集成灶,促销不走寻常路。

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Tags: 诺孚丨诺孚厨堡丨诺孚厨堡集成灶丨集成灶丨集成灶品牌

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诺孚厨堡集成环保灶的出现,让开放式厨房和中国式烹饪不再是不可调和的矛盾,它解决了厨房里煎炒蒸炸带来的油烟和整体生活环境之间的问题,让开放式厨房在中国家庭中即中看又中用。而诺孚厨堡集成灶等新一代集成环保灶的出现,会让更多的厨房环境清新起来,也必将让开放式厨房出现在更多老百姓的家里。

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